TACTICS
CREATIVES BLOCKED
Creative teams can take a bow. In the “2021 Creative
Management Report,” 93% of respondents said that creative
content is important to the success of their organization’s
key objectives. The report, published by inMotionNow and
InSource for the fourth year, combines survey results from
10 milkshake
High demand for more
creative content
Too few resources to
accomplish the work
The speed at which they are
expected to work
over 400 marketing and creative professionals with insights
and best practices from industry leaders. Businesses are
increasingly recognizing that creative content sets them apart,
yet fewer resources and higher demands have put creatives
through a tailspin. See what challenges creatives are facing:
TOP CHALLENGES FACING CREATIVE TEAMS
73% 61% 59% 31%
Reductions in
resources
December 2021
