I WRITE IN CURSIVE
ACK WHEN KEVIN ABERGEL was working at MGI on the
JETvarnish 3D press, the manufacturer was going to market
with its first digital embellishment press. To get some human
insight, Abergel wanted to know what people on the street
thought of tactile embellishments. Not people who knew
printing, marketing or even design, but regular people with
no connections to the industry.
He took to the streets of Paris with some samples,
randomly asking people for their take. To his surprise,
everyone’s initial impulse was to reach out and touch
milkshake 3
The cathartic lessons of days past
July 2022
