74% FAMILY MATTERS
OF CONSUMERS SAY THEY WOULD BE
‘LIKELY’ OR ‘HIGHLY LIKELY’ TO LEAVE
AN ONLINE REVIEW IF THEY KNEW THAT
THE BUSINESS WAS FAMILY-OWNED,
WHILE ONLY 43% FEEL THE SAME
ABOUT A LARGE CHAIN.
milkshake 11
4 TIPS TO LEAD YOUR
MARKETING ORGANIZATION
TO SUCCESS
Do you have what it takes to propel your organization to
the top? Take a look at these tips from the “2022 Digital
Trends” report from Adobe and Econsultancy:
1. Remove internal barriers to
customer experience
2. Have more robust data and
insight capabilities
3. Leverage AI for improved
personalization
4. Invest in talent and skill
development
Source: BrightLocal Ltd, “Local Consumer Review Survey 2022”
I think we’re entering a
new phase of marketing,
where you have to be
almost immediately responsive
to changing customer behavior,
changing market dynamics, and
so, there’s never been a more
important time for the marketer
to be really in tune with what’s
happening with their customers
in the market, in the moment.”
— Patrick McLean, SVP & CMO of Walgreens,
on the changing role of marketers
April 2022