02 Cover Story............................................... Brand Disloyalty
06 Feature...................................................Following the Herd
10 Tactics........................................Strategies You Can Use
12 On the Record with..............................Wayne Mullins
milkshake 1
THE CHOICE
IS YOURS
n a climate of instant access, it’s getting harder to determine
where and what should get our attention. With more
responsibilities in our lives, we all feel an ever-increasing
pressure to do more. We feel the stress of garnering new
clients and full-scale customers as quickly as possible.
With the constant pull of yet another message to be
returned, meeting or email, everybody feels overworked.
And in a world where everyone is vying for our time, we
tend to allow others to dictate what is critically important. A
marketer’s work is not about getting more things done. It’s about getting
the right things done. It is about making the wisest possible investment
of our time in order to operate at the highest point of contribution for
our brand.
The choice where we invest effort is ours. And the right place to
use time for marketers is always where trust needs to be built. Our
prospective customers know that we are biased and that we have a
vested interest in influencing them to purchase. That creates skepticism
around what we say about our products or our services. Marketers,
however, need to embrace skepticism. If we are going to succeed in a
cynical and skeptical world, we must never forget that where trust goes,
money flows.
We must be intentional about building trust into our marketing
system. So it makes sense that the choices we make include spending
more time going deeper with clients and creating ambassadors for our
brands. We all know that it costs much less to maintain clients than it
does to acquire clients. More importantly, though, in order to deliver true
value, we need to go overboard with our current clients.
The choices you make with your time may seem overwhelming. Going
deeper with our current communities is the right choice because good
marketing is rooted in those around us becoming better as a result of
their interaction with us, our team and our company. The choice is yours.
Enjoy the latest issue. We hope you choose to read it cover to cover.
The main feature, “Brand Disloyalty,” is a great reminder of why your
current customers matter most. And our second feature, “Following the
Herd,” reminds us that it takes courage and creativity to step out and do
things differently.
All the best,
Paul Hudson
7 reasons why your
customers are leaving 05
A MARKETER’S WORK IS NOT
ABOUT GETTING MORE THINGS
DONE. IT’S ABOUT GETTING
THE RIGHT THINGS DONE.
Publisher
Paul Hudson
Editorial & Creative Direction
Conduit, Inc.: www.conduit-inc.com
Art Director
Jeremy Moyler
Contributors
Michael J. Pallerino
Maria Soldner
Milkshake is published bimonthly by Hudson
Printing Company, ©2021. All rights reserved.
For more information, contact milkshake@
hudsonprinting.com
www.hudsonprinting.com
April 2022
/www.conduit-inc.com
/www.hudsonprinting.com
