TACTICS
DIGITIZED
REPORT SHOWS RISING TYPES OF DIGITAL CONTENT
It’s not only younger generations that have their eyes glued to electronics—all generations are consuming more digital content
than ever before. Brands are turning to new content types to stand out and meet customers where they are. Adobe’s “Future of
Marketing Research Series: U.S. Highlights” reveals what brands plan to incorporate into their marketing efforts over the next 12-
18 months:
10 milkshake
Video 3D graphics Virtual reality/augmented reality
66% 66% 61%
February 2022
