BIGGER FISH
TO FRY
MARKETERS LESS
CONCERNED WITH EFFECTS
OF THE PANDEMIC
13%
milkshake 11
DESIGN TRENDS
8FOR 2022
Inclusive visuals
Diversity, equity and
inclusion is redefining how
brands approach
representation in their
marketing strategies.
Fun data visualizations
Easy-to-read infographics,
charts and graphs will
continue to be the preferred
way to share complex data.
Bold backgrounds
Bright and colorful
backgrounds, paired with
lighter text, marks a shift
from the previous years’
muted palettes.
Serif fonts
Stylish and classic fonts
made a comeback in 2021
and are here to stay.
Colorful icons
and illustrations
Vibrant images on bold
backgrounds create an
eye-catching and engaging
contrast.
Branded memes
Make a meme your own for
a light-hearted way to
engage clients.
Quotes
Words aimed to educate,
rather than blindly inspire,
are trending.
Social screencaps
Sharing screenshots of
tweets is a great way to
share information across
platforms.
OF SMALL BUSINESS MARKETERS
CITE COVID-19 DISRUPTION AS
THEIR BIGGEST CHALLENGE,
SHOWING THAT THE PANDEMIC’S
IMPACT IS EASING UP. MARKETERS
ARE MORE FOCUSED ON
INCREASING SALES, WITH OVER
HALF (56%) CITING THAT AS THEIR
MAIN GOAL FOR 2022.
From postcards to signage to web design,
change is here. See what trends Venngage Inc.
says will be the latest and greatest this year:
Source: Taradel’s “2022 Small Business Marketing” survey
February 2022