9 TIPS TO MAKE YOUR
DIRECT MAIL SHINE
You have your customer’s name, demographic
information and mailing address, but do you have
their attention? Now is the time to make your direct
marketing shine. Check out these nine ways to make
your direct mail the best that it can be, according to
More Vang’s blog:
01 DETERMINE YOUR GOALS AND AUDIENCE
02 BE AWARE OF MAILING RESTRICTIONS
03 HIGHLIGHT THE CALL-TO-ACTION
04 USE HIGH-QUALITY IMAGERY
05 STAY ON BRAND
06 CHOOSE THE RIGHT PAPER
07 FOCUS YOUR MESSAGE
08 LIMIT THE NUMBER OF FONTS
09 CHOOSE COLORS THOUGHTFULLY
Taste Test 2021 milkshake 11
NEW MARKETING AND
SALES STRATEGIES FOR THE
POST-COVID LANDSCAPE
What will the “new normal” look like? While we don’t
know for certain, B2B marketers will need to be at the top
of their game. SageFrog recently published their “2021
B2B Marketing Mix Report,” and showed what strategies
marketers planned to use going forward:
46% Account-Based Marketing
41% Video Marketing
38% Influencer Marketing
38% Artificial Intelligence
33% Retargeting
32% Personalization
29% Inbound Marketing
27% Podcast and Livestreaming
24% Conversational Marketing
22% Mobile-First Strategy
11% Programmatic Advertising
11% Voice Optimization