RISE OF
CONVERSATION DIALOG IS THE CORNERSTONE OF EVERYTHING
ifteen years ago, Chris Hubble’s business
partner conducted a series of stakeholder
interviews to initiate qualitative and
quantitative positioning research their
company, Bastion db5, was conducting for
Audi USA. Included in the conversations
was the full spectrum of senior C-Suite
management, including representatives from
product, engineering, marketing, finance, etc.
Upon returning to the office, the first thing his partner said was,
“Damn, this is going to be great because there was almost uncanny
focus and consistency across all interviews with regards to what
they all felt Audi was to its customers, as well as where they all
thought Audi should be heading.” His partner was right: Since 2005,
the automaker had been on a tear, averaging between 5,000 to
7,000 new car sales a month in the US. Today, Audi is averaging
15,000 to 20,000 new vehicle sales each month.
CUSTOMER ENGAGEMENT IS
EXPLICITLY ABOUT DRAWING
CUSTOMERS IN, AND EVEN A
PRECURSOR TO MARRIAGE, THE
MOST INTIMATE OF ALL CONNECTIONS.”
— CHRIS HUBBLE, FOUNDER & CEO, BASTION DB5
Taste Test 2021 milkshake 7