02 Cover Story...............................The Age of Execution
06 Feature........................................................................Lean on Me
10 Tactics........................................Strategies You Can Use
12 On the Record with.......................................Mitchell Levy
Paul Hudson
November 2022 milkshake 1
xponential advances in technology have been
changing the societal landscape for awhile
now. Entire industries are being redefined and
millions of jobs are impacted in the face of these
disruptive forces. Trends become increasingly
fickle and ongoing innovation leads to new
processes and pathways on a daily basis. What
seemed trendy yesterday becomes passe’ today
amidst all of this change.
It has become abundantly clear that lifelong
learning and the ability to think differently will be the key to both individual
and collective success. No one can accurately predict the future, but the
future of work will clearly require new skills; and more importantly, require
lifelong learners to possess the requisite knowledge to meet the needs
and demands of the marketplace. Disruption is clearly here to stay. And
the only constant is defining your brand by the clients you serve.
It seems easy to think that we must challenge the status quo and
innovate just like everyone else. The status quo, however, doesn’t exist
because technology and change don’t sit still. Only a deep understanding
of the marketplace will sustain you through technological innovation and
any other changes that come your way. It follows that lifelong learning
begins with great conversations with your client base.
Every marketing professional is facing adversity due to constant change.
There will be a lack of time, not enough resources, outdated facilities,
resistant colleagues, and a slew of directives that make up the obstacles
in front of us. It will be difficult to envision and implement progressive
change when you feel buried by these daily obstacles. Consequently, we
must embrace the challenges through the constant learning that comes
from engagement with the people we mean to serve.
Speaking of lifelong learning, this issue is chock full of it. Our cover
story, “The Age of Execution,” identifies the challenges and bottlenecks
within the marketing operational team and how to work through them.
And in our second feature, “Lean on Me,” we discuss one of the critical
issues of the day—the marketing supply chain. We wanted to shine a light
on why it not only is important to identify strong supply chain partners, but
also how consistently strengthening these relationships is critical.
Enjoy and warmest regards,
Paul Hudson
Finding your
marketing balance 04
IT HAS BECOME ABUNDANTLY
CLEAR THAT LIFELONG
LEARNING AND THE ABILITY TO
THINK DIFFERENTLY WILL BE
THE KEY TO BOTH INDIVIDUAL
AND COLLECTIVE SUCCESS.
CONSTANT
LEARNING
Publisher
Editorial & Creative Direction
Conduit, Inc.: www.conduit-inc.com
Contributors Art Director
Michael J. Pallerino Jeremy Moyler
Maria Soldner
Milkshake is published bimonthly by Hudson
Printing Company, ©2022. All rights reserved.
For more information, contact
milkshake@hudsonprinting.com
www.hudsonprinting.com
/www.conduit-inc.com
link
/www.hudsonprinting.com
