IF YOU ARE LOOKING TO GO ALL
in for some over-the-edge marketing,
why not do a treasure hunt? In August
2022, Doritos launched a nationwide
hunt where any triangle in the real
world can unlock exclusive
experiences and rewards. Mindy
Weinstein calls the personalized and
engaging campaign strategy a stroke
2 milkshake
of marketing genius.
Through the technological brilliance
of Snapchat AR lens, fans of the
flavored tortilla chips brand were
able to convert any triangle into
Doritos and weekly TikTok challenges.
And, as Weinstein, founder of
Market MindShift, says, it brilliantly
commandeered a slew of famous
triangular landmarks in Atlanta,
Memphis and New York. Not to
mention, it partnered with a number
of iconic brands—including Guess
Originals, Vivid Seats and Xbox using
Fortnite Creative Mode to create
MARKETING
OPERATIONAL
EXCELLENCE
IS KEY TO
THE FUTURE
Doritos Triangle Island.
THE
AGE OF
EXECUTION
November 2022
