In-person events have dropped
precipitously in the last two years
(73% vs. 19%) but don’t count them
out in a post-vaccination world. Of the
marketers familiar with their organization’s
content marketing budget, 52% percent
expect in-person event investment to
increase while 39% say spending for
hybrid events will grow.
90
80
70
60
50
40
30
20
10
73% 19% 52% 39%
milkshake 11
7 STEPS TO
COMPETITIVE ADVANTAGE
Too often, companies find that what worked in the past is no longer effective.
According to Brad Wolff, Managing Director for JumpVine, an Atlanta-based
Workforce Optimization firm, there is a seven-step process based on sound
principles that will help put a focus on leveraging your internal talent.
STEP NO. 1
EMPLOYEE ALIGNMENT
Duties performed by employees
should fit their innate characteristics.
STEP NO. 2
CULTURE OF GROWTH
Growth and development includes
an increased awareness of self and
others.
STEP NO. 3
MISSION ORIENTED
People have an innate need for
meaning and purpose in what they do.
STEP NO. 4
ORGANIZATIONAL VALUES
People need to feel they fit in with
their social groups.
STEP NO. 5
ALIGNING GOALS
Organizational goals and strategies
must change to adapt.
STEP NO. 6
ASSESSING WEAKNESSES
When leaders openly and honestly
acknowledge “challenge areas,” this
sets the example for others.
STEP NO. 7
COMMITMENT
Thriving in an unpredictable
world is about your willingness
to acknowledge change that you
do not like, openly discuss it and
consistently take the actions required
to adapt and emerge stronger.
Source: Content Marketing Institute
We’re no longer bored
- in fact we’re petrified
of being alone with
ourselves getting bored. Yet
boredom is the foundation
for creativity - an asset slowly
disappearing from our world.”
- Martin Windstorm, Author, Ministry of Common Sense
September 2022