What are your feelings on things right
now?
We all feel this pent-up desire to
be with other humans in a normal
sense. My wife, who is a psychologist
and a social worker, would tell you
that it is unhealthy to be constrained
as a human. Therefore, what we’re
feeling is that pent-up need to sort
of break the ties and safely venture
out. We have built up a very high
level of resilience after being limited
and I believe good things are on the
horizon. It is kind of like an athlete
working out with weights. We have
adversely stressed our muscles so that
we can operate in a more optimum
way without the weight. We are in the
starting blocks ready to spring into
action in a meaningful way.
What do you think brand owners need?
The print industry has really become
both a data processing and imaging
industry. So, brand owners should look
to the partners who have the chops in
both of those areas. If a company can
own both the data and the imagery,
then they can be trusted with the
integrity of the brand and deployment
of content in any venue. It is kind of
interesting that I had my hands in
both, and RIT entrusted me to run
their health informatics program. So,
look to those people who know data
and imaging.
Tell us about the kids you are teaching
these days.
I’ve been hanging out with the next
generation a lot and it has been a
remarkable study in how they’re going
to take the baton from us. I believe
we really need to embrace the next
generation. Companies must be
12 milkshake September 2021
PRINCIPAL, QUEST CONSULTING
SOLUTIONS
CHRIS BONDY PH.D.
MARKETING AND TECHNOLOGY EXPERT
ON DRIVING THE NEXT GENERATION
Chris Bondy started as a designer and
worked his way through the graphic
communications supply chain to high
level management positions at Xerox,
Kodak, InfoTrends, and Rochester Institute of Technology. After realizing
he was good at developing stuff, he became an expert design engineer. He
went on to earn his master’s degree in engineering and recently completed
his Ph.D. in computer science. He currently runs the health informatics
program at RIT while managing his strategic consulting business for
marketing service providers and technology suppliers. He teaches
immersion courses in three different areas of computer science along with
teaching non-majors programming, data analytics, ethics, and business
perspectives of computing. In his spare time, he is an author and beer
league hockey player. We sat down with Bondy to talk about his perspective
on the current climate, data, print marketing and the next generation.