LETTING
WHY BRAND MAINTENANCE MATTERS MORE THAN INNOVATION
GO OF
THE
THERE’S AN
UNHEALTHY
OBSESSION WITH
‘DISRUPTION’
THAT HAS BEEN
CULTIVATED BY THE
NEXT
CHAMPIONS OF
INNOVATION AND
THAT OBSESSION
DESERVES SOME
CRITICISM.”
—ANDREW RUSSELL,
PROFESSOR/DEAN OF THE
COLLEGE OF ARTS & SCIENCES,
SUNY POLYTECHNIC INSTITUTE
BIG
WHAT IF OUR OBSESSION with
all things innovation is distracting
us from the work that matters
most? Could it be that finding
the next big thing is everything
that’s wrong with the pursuit for
technology, our economy, and
THING
the world at large? These are big,
powerful questions—ones that
Andrew Russell and Lee Vinsel
are not afraid to say out loud,
let alone dare address ways to
correct our fixation on them.
Russell and Vinsel, authors
of “The Innovation Delusion,”
say that we are too seduced by
the charms of innovation—a
seduction that has forced too
many companies to chase
September 2021 milkshake 3
