“Celebrity branding continues to remain one of the best ways
to increase a brand’s awareness in the modern world. I firmly
believe this will continue to be the case in the years ahead.”
Along with traditional vehicles such as print and direct mail,
mediums like video—YouTube, TikTok, Reels on Instagram, etc.—
continue to become more important and budget friendly. And
there’s also a simpler way. For example, bolstering your SEO by
updating your website. Posting blogs—and frequently—is a cost
efficient and effective—way to stay marketing strong.
“Stay top of mind, provide educational content and find a
cadence to your posting,” Benetrends’ Kraus says. “Be sure
your blog posts and content are relevant to what people are
searching. Start by searching your brand’s name on Google,
looking at the frequently searched questions and then finding a
way to answer those questions on your page through relevant
topics and articles.”
When the preplanning phase winds down, marketing
professionals will decide the dollar and sense-driven marketing
changes that must be made, evaluating and re-evaluating what
works in the long-term goal of their brand.
And the race is on.
milkshake 9
December 2022