BUSINESS PEOPLE MIGHT DISTRUST INTUITION
OR CREATIVITY SINCE IT’S NOT BACKED BY
FACTS UNTIL IT IS PRODUCED AND THEY SEE
RESULTS. BUT IF YOU HAVE A GOOD CREATIVE TEAM,
YOU TRUST THEM.”
— ROBIN LANDA, DISTINGUISHED PROFESSOR, KEAN UNIVERSITY
milkshake 5
Which brand do you think is more likely
to succeed?
Randall believes the ideal marketing
strategy requires a healthy mix of datadriven
analysis and good old-fashioned
gut instinct. “I believe intuition is one of
the most important aspects of marketing
and is definitely undervalued today. In a
world where data consumes us, it is easy
to rely on numbers and analytics to make
decisions. But there is more to marketing
than just numbers. Intuition allows us to tap
into our creativity and come up with truly
innovative ideas. It also allows us to connect
with our customers on a deeper level. I
believe intuition should be valued more
highly in marketing. It can be the difference
between success and failure.”
paper also can provide a stimulating
experience. Touch is one ongoing way
we experience our environment. At a
time when we’re all consumed with
technology, print allows for a different
experience.”
Randall says too many marketers
underestimate the power of print,
especially in a time where everyone
is continually bombarded with digital
media. Print’s ability to allow people
to hold something in their hands and
connect with it cannot be discounted
from an intuitive point of view. “This
makes print an invaluable tool for
engagement. It can tell a story in a
way that is compelling and authentic,
creating a connection that is both
powerful and long-lasting.”
In the end, it all comes down to
what your gut tells you. Not being
afraid to trust your instincts while
poring through the data is a winning
formula that cannot be discounted.
December 2022