THE VALUE OF
BRAND TRACKING
Nearly 4 out of 5 executives say brand
measurement has a positive impact on
their company’s top and bottom lines.
4/5
10 milkshake
INCREASE CUSTOMER SATISFACTION
STRENGTHEN MARKET AND
COMPETITIVE POSITIONING
TRACK THE SUCCESS OF
EXISTING PRODUCTS
The percentage of executives who see
positive ROI from brand tracking.
The percentage of executives who report
brand tracking metrics have a positive
impact on their business decisions.
THE TOP BUSINESS
GOALS SUPPORTED BY
BRAND TRACKING DATA
49%
79%
48%
73% 43%
Source: Hanover Research
December 2022
