milkshake 11
A U.S. Postal Service® study revealed just how
important mail is to our daily lives. Not only
does your marketing piece get immediately
into the hands of consumers, it gets
immediately into the hands of consumers who
are eager to see what’s in their mail. No other
media channel can provide such a remarkable
opportunity to get your message noticed.
MAIL GETS YOUR MESSAGE INTO
WAITING HANDS.
98% of consumers bring in their mail the
day it’s delivered.
Of these, 72% bring it in as soon as possible.
77% sort through their mail immediately.
MAIL TAKES YOU TO THE PERSON
IN CHARGE.
90% determine which mail is kept for review.
81% review financial documents.
84% are the principal grocery shoppers.
Consumers spend an average of 30 minutes
reading their mail on any given occasion.
They spend 45 minutes with magazines, 30
minutes with catalogs and 25 minutes with
direct mail.
Browsing for new consumption.
Managing the home.
Overseeing finances.
Source: usps.com/dminfo
The Great Resignation is here and workers are leaving companies in
droves. Understanding why can help you keep them happy and reduce
the cost of turnover. The “People at Work 2022: A Global Workforce
View” report explores the current work world and what employees
expect from the workplace of the
future. ADP Research Institute®
surveyed 32,924 workers in 17
countries around the world to see
why employees are not satisfied:
INCREASED
RESPONSIBILITY
WITH NO EXTRA PAY
LACK OF
PROGRESSION
RECEIVING FEWER
BENEFITS
THAN EXPECTED
THE MOMENT
NO PAY, NO GAIN
USEFUL MAIL PERFORMS DISTINCT
TASKS.
49%
46%
41%
The individual who wants to reach the
top in business must appreciate the
might of force and habit. He must be
quick to break those habits that can break
him—hasten to adopt those practices that will
become the habits that help him achieve the
success he desires” - J. Paul Getty
MAIL CONNECTS IN WAYS
OTHER MEDIA CAN’T MATCH.
WORKERS’ DISSATISFACTION IN THE WORKPLACE
MAIL BOASTS A LOYAL READERSHIP.
December 2022