Marketers
Find
Inspiration
in Intuition
ntuition played an
important role in
the most successful
marketing campaigns
Kim-Adele Randall ever
produced. The data
had suggested that
her company, Kim-
Adele Ltd. (Authentic
Achievements), should
target a specific
demographic. But after painstakingly
reviewing everything, Randall’s gut said
she should consider complementing
the campaign by reaching out to a
broader audience.
Against the advice of her team, the
renowned master coach, international
bestselling author and keynote speaker
decided to take a chance and focus on
a more general approach. The gamble
paid off. The campaign ended up being
a huge success. In retrospect, Randall
believes the reason the campaign
worked was because it resonated
with people on a personal level. “We
all want to feel like we’re being seen
and understood, and that’s what this
campaign did. It showed that we were
paying attention to the little details, and
that made all the difference.”
And there was another factor that
Randall says played an important part
in the campaign’s success. While the
data squarely pointed to a direction
that was not incorrect, there was
more to making the decision than just
numbers. “Anyone in marketing will tell
you that data is critical—that you need
to know who your target audience is,
what they’re interested in, and how
they prefer to consume information.
But data can only take you so far. At
TO TAP INTO OUR CREATIVITY AND COME UP WITH TRULY INNOVATIVE IDEAS.”
— KIM-ADELE RANDALL, CEO, AUTHENTIC ACHIEVEMENTS
milkshake 3
December 2022